News from LCDF

The Wooden Pencil Award, one of D&AD's highest awards, is a testament to the recognition of experts for their creative ideas, creativity and relevance to the requirements of the project. As the creative industry continues to thrive globally, international design competitions such as the D&AD New Blood Awards play an important role in finding and celebrating the brightest young talent.

Le Duc Anh has just graduated with a degree in Graphic Design from Arts University Bournemouth, UK. The journey from LCDF Hanoi to Bournemouth is an inspiring journey. At LCDF Hanoi, Duc Anh has been equipped with a solid foundation in creative thinking and design techniques. The combination of Vietnamese and British education has helped him comprehensively develop his skills and unique design style.

Duc Anh's award-winning works

Duc Anh's project is a new brand identity design for IMAX. He has focused on redesigning IMAX sub-brands such as IMAX Live, IMAX 70mm Projection, IMAX Documentaries, and IMAX Enhanced, under a unified brand identity system. Inspired by the process of projecting images from the projector to a larger screen, Duc Anh has created a brand identity that is not only unique but also flexible, capable of adapting to many different IMAX products and experiences.

The work is a combination of creative thinking and professional techniques.

This project stands out not only for its creative ideas but also for its design details. Duc Anh has demonstrated a deep understanding of the IMAX brand as well as the ability to apply modern design techniques to create a complete and impressive product.

Award-winning works by Le Duc Anh

Not only that, Le Duc Anh's design portfolio is also one of the winning portfolios at the D&AD New Blood Awards 2024, affirming his talent and potential in the field of graphic design. This is a proud achievement not only for Duc Anh himself but also for Bournemouth University and LCDF Ha Noi - where he studied.

The Wooden Pencil Award at the D&AD New Blood Awards 2024 is not only an important milestone in Le Duc Anh's career but also an indication to the development of the Vietnamese graphic design industry in the international design industry. This achievement will be a launching pad for Duc Anh to continue developing his creative design career and inspiring the young generation of Vietnamese designers.

Copyright: London College for Design & Fashion - Hanoi