The words, which tell the story of life, culture and dreams, are what future Graphic Designers at the London College for Design & Fashion (Hanoi) showing in their projects.
So, let’s discover how the names of Vietnamese culinary dishes have been changed using the latest Typography Design by graphic design students over the last semester!
Logo of Viet Eat’s (Made in Vietnam) designed for a rice noodles brand with the name ‘Em oi’ Rice Noodles Collection. "Em oi" makes customers immediately think of soft and delicate noodle.
Through the sketches of the "Em oi" idea, Khanh Huyen (the author) desires to convey a new and modern image to public while enjoying the Vietnamese traditional rice noodle. Thereby, every culinary lover will have a more pleasant experience purchasing this product.
With their own techniques, designers have created works that are not only highly aesthetic but also contain a cultural characteristic that represents a nation.
Through various experiments and research, with the desire to make an original and unconfused font with Chinese and Japanese characters, Vu Minh Duc has created a unique typeface for Vietnamese Pate dishes.
Vu Minh Duc has succeeded in offering a new typeface that brings both traditional culture and unique novelty to the product.
The typography design was presented in an extremely diverse way, with techniques using different fonts, arrangement in the layout, change in the color and contrast of the letters with the combination of images, geometry, etc. to create the most perfect typography design.
Le Trieu Vy has developed a lot of typefaces to make the final decision for Vietnam's world famous "Beef Noodle Soup".
This serif typeface makes "Pho Bo" become softer and more attractive.
Le Trieu Vi said: "Typography design is really interesting, it helps me gain more experiences in arranging letters (fonts, sizes, layouts) in design. It’s not just only about words, but also artworks for you to understand and convey the message to consumers when buying products, even the way they receive and use that information from you.
Although Typography is not restrictive in its form, it is not easy to create the words that inspire the public and show what is hidden inside a packaging or an advertisement. Famous graphic designer Ellen Lupton said: Typography is the way language is expressed and students who study Graphic Design at LCDF Hanoi have done that.