The course introduces the student to the professional role of the Graphic Designer. The fundamental focus being on the creative process of independent visual thinking and problem solving through the development of ideas. The programme provides a comprehensive experience in graphic design disciplines and their applications whilst ensuring a ‘real world’ context for potential employment in a range of opportunities, including: corporate identity, advertising, illustration and packaging.

The unique nature of this course is its focus on the creation and development of ideas, appropriate to the needs of the problem identified. The student will be encouraged to use all types of traditional techniques, like drawing and crafting, before moving to the finishing processes involving computers and software programmes, where the emphasis will turn to quality of output. Whilst, of course, some training will be offered in software learning, the student will be expected to independently gain expertise.

The prominence placed on the evolution of the student portfolio is a significant factor in the course, as the portfolio is the vehicle with which the designer demonstrates his/her abilities throughout their career.

Year one will underpin the foremost practical experiences gained, including typography, packaging and design methods, with an historical and cultural context.

Year two will build on the experiences gained and further broaden to include a more vocationally directed focus. Specialist skills are introduced, including branding and identity, animation and collaborative projects with industry.

Final year will prepare student for the world of appropriate employment. This will be delivered using both ‘live’ projects and work placement opportunity. A major element that permeates the whole of the course is the need to prepare students to a professionally high standard, where the student needs to demonstrate independent creative development of ideas more than simply highly finished but merely decorative pieces of work.

• Visual Communication
• Ideas Generation
• Typographic Skills
• Packaging
• Design Method
• Contextual & Cultural Referencing
• Branding & Identity
• Editorial Design
• Communication With Images
• Website
• Animation
• Professional Practice
• Final Project

LCDF-Hanoi provides a full time bachelor programme including options studying at LCDF-Hanoi and partner Universities in the UK. Many LCDF - Hanoi students have transferred to the UK for higher degrees at the following Universities: Northumbria University (Newcastle), The University of West England (Bristol), The University of Middlesex (London), Liverpool John Moore University, University of Gloucestershire, to name a few.

Some students also have transferred to other countries such as Savannah College of Art and Design (USA), Colombus College of Art & Design (USA), France, Italy to continues their study. Students are therefore able to experience more of a international lifestyle by studying outside Vietnam.

Teaching encompasses design studio practice, formal lectures, group seminars, tutorials, exhibition and store visits, presentations and practical workshops.

Assessment occurs at the end of each semester with informal critiques held at appropriate times throughout the year.

The employment potential is very wide in the graphic industry, and the personal portfolio with which the student leaves, should demonstrate a bias to a chosen profession. Areas such as Branding, Illustration, Advertising, Packaging, Publishing, Website, Animation are only a few examples.