Idea Generation and Development

Course Dates

9:00 - 11:30 18/06/2024, every Tues and Thurs x 5 weeks

About this Course

Ever wonder how designers come up with creative ideas? Design is not only about final outcome but also about the process of generating ideas.

This course will help you to explore a variety of techniques and processes that will inspire you to visually develop your creative ideas.

In this course, you will:

  • Understand art and design process in context by looking into key design and art movements;
  • Learn methods to generate ideas in response to a subject;
  • Engage with practice by applying a variety of techniques and processes that will allow you to develop your ideas.

At the end of this course you will have a process / sketchbook with all of your work documented.

Entry Requirement

No. This course is for beginner.



Donna Bramhall

Design Lecturer

Donna Bramhall is the founder of vintage textiles business Spinsters Emporium and currently works as a freelance fashion textile designer HaberdasherMe.

Donna has studied all aspects of fashion design for over 10 years and has worked as a fashion designer in New York, Shanghai, Hong Kong and London. Donna now specialises on lecturing in research and development, portfolio presentation, fashion marketing and cultural studies.

Donna’s other areas of interest include ethical and sustainable practice in fashion education, and textile designs from around the world.


Myles Cummings

Programme Leader: Interior Architecture & Design

Myles Cummings is a highly experienced design lecturer with a career spanning over 25 years in academic teaching at such esteemed institutions as Birmingham City University, the University of Greenwich in the UK, Raffles University Iskandar (Malaysia) and the University of Sharjah ( UAE).

He trained as an Architect and graduated from the Manchester School of Architecture but his career to date is multidisciplinary with crossover between architecture, interior, furniture, and exhibition design. He also has experience in the creative direction and production of multimedia projects, photography and 3d visualization and animation, and is the recipient of several awards for animation, photography and short films. Additionally his writing & photography has been published internationally in such journals as Urbis, New Design, and Computer Arts magazine.

In teaching Myles seeks to enthuse students with his own passion for design, whilst encouraging students to, above all else, be motivated by their own interests and curiosity.

Evgennia (3).jpg

Evgennia Ivanycheva

Lecturer in Illustration, Interior Architecture & Design

Evgeniia Ivanycheva is an interior designer with over a decade of experience specializing in diverse projects within the food and beverage, hospitality, and residential sectors across various locations and settings, with projects featured in esteemed publications such as SALON Interior and AD Magazine.

Coming from a theatrical set design background, she brings a unique perspective to her work, considering not only the visual aesthetics but also emphasizing factors such as acoustics, temperature, tactile experiences, and lighting scenarios, recognizing their significance in enhancing human well-being. Her teaching philosophy revolves around the idea that design should be purposeful, functional, sustainable, and relevant to its location and original intention.

As a creative professional, she values continuous learning and development. She has obtained certificates from Chelsea College of Art and Design and Milano Business School, where she completed the HORECA Project Design & Marketing program. She is currently pursuing a LEED Green Associate certification, further expanding her knowledge and expertise in sustainable design practices.

Evgeniia is a multidisciplinary artist exploring different kinds of medium and styles. As a creator, her objective is to explore the extraordinary nature of ordinary objects. She is currently living and working in Hanoi where has been creating using watercolors, photography, Al, and more.


VND 14,900,000

How to Apply

You can apply the course online or obtain application form from our college.
For further information on how to apply, please visit the How to Apply page.